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Outdoor retailer Eddie Bauer has teamed up with Sub Pop Records for a limited-edition collaboration that celebrates their common Seattle roots, while paying homage to another Seattle icon: the flannel shirt.
the Eddie Bauer x Sub Pop Collection launched this month in select Eddie Bauer stores and online at EddieBauer.com, and features a classic cotton flannel shirt with subtle Eddie Bauer and Sub Pop labeling. The new shirt is available in four colors, including the popular red plaid pattern made popular by members of the Seattle grunge scene in the mid-80s and early 90s.
The shirt is designed for a unisex outfit, with a classic fit and available in sizes S to XXL. Eddie Bauer says the flannel shirts have come out in a limited edition, making them a true collector’s item for fashion lovers and music fans alike.
The accompanying campaign features Sub Pop artists like Ishmael Reginald Butler (half of hip-hop duo Shabazz Palaces) and punk rock quartet, Tacocat, showing off the different ways to style the shirt.
Founded in 1988, Sub Pop Records rose to prominence with early releases from Nirvana, Mudhoney, Soundegarden and TAD. The label is often associated with Seattle’s original ‘grunge’ music scene, which not only defined a decade of music but also heavily influenced the fashion scene, with flannel shirts, boots and denim serving as the label. relaxed contrast to more aggressive streetwear styles. coming from hip-hop and pop.
Eddie Bauer, meanwhile, is celebrating his 100th birthday this year, having first launched with warm-weather jackets and clothing for the Pacific Northwest in 1920. The company claims the Sub flannel shirt Pop is a reworked version of a shirt Eddie Bauer has worn in his stores for decades.
The Eddie Bauer x Sub Pop Flannel Shirt costs $ 85 and is available in limited quantities. Catch one for yourself at EddieBauer.com before they’re all sold.